Off-the-shelf click-through training is attractive for many companies because it is cost effective and easy to deploy. However, while customized content can be pricier, it can also lead to better learning outcomes and behavior changes. This second article in a three-part series discusses making click-through training more effective through design and customization and then measuring the results. The first article focused on the development of click-through training and some of its benefits and drawbacks. The final article will address integrating click-through training into a broader training program and explore how to choose the right vendor. See “How Ericsson Made Compliance Training Must-See TV” (Mar. 12, 2025).